5 of the Best Cannabis Marketing Moves in 2020
2020 was a..."strange" year to put it lightly. But the innovation and fortitude of the cannabis industry can't be slowed down. Check out how cannabis pushed forward during a year that seemed to try to push us back at every turn, including using tactics like Lightshade's Virtual 4/20 Parties to bring the marijuana community closer together, while all stayed safely apart. Check it out.
via AdWeek
NFL Veteran Reuben Droughns Reviews Cannabis Products for Lightshade
One of our favorite projects of 2020 was getting to work with the AMAZING NFL veteran and cannabis adcovate, Reuben Doughns to review some of our favorite products offered at Lightshade. Learn all about how our Doobin' with Reuben review videos are changing the conversation in the marijuana industry and be sure to check out some segments for yourself!. Check it out.
via mg Magazine
How to Transform Your Daily Wellness Routine with Colorado Cannabis
Give your daily wellness program a healthy boost with cannabis from a Colorado dispensary.
You’re a wellness fanatic, and you don’t smoke weed (at least not since college). But cannabis keeps coming up in conversations, so you’re intrigued. You ask, “is cannabis right for me?” And you’re not alone; many people have the same question because marijuana doesn’t seem approachable.
And that’s by design.
The War on Drugs made weed scary. And the plant is stigmatized today despite its legalization in Colorado.
But cannabis is only a plant. And it’s a safe alternative to toxic products masquerading as healthful self-care solutions. It’s also ancient.
People have consumed cannabis across cultures for thousands of years to heal their minds and bodies. It’s self-care with roots in antiquity. Cannabis can improve your daily wellness routine, and you don’t have to get high.
From relaxing after a stupidly long workday to workout recovery, here are a few simple ways to incorporate weed into your daily life.
Swap your daily glass of wine for something that won’t give you a hangover.
Many of us reach for a glass of wine to relax after work. But wine can cause sleep issues and hangovers. Cannabis is just as effective at helping you chill out, but without the adverse side effects.
We’re fans of a low-dose edible (Wana’s Yuzu gummies are a favorite), or if we’re craving a drink, there’s nothing better than a cannabeverage (Keef Cola, for example).
Start your day with a microdose.
Get your daily microdose of CBD and THC in a cannabis tincture. It’s just like your daily multivitamin, but better, cause it’s weed. And here’s the best part – you don’t have to get high. The beauty of a microdose is that it’s just enough THC to help your body receive the benefits of CBD and other plant compounds, without feeling high.
ReCreate’s Everday Tincture is our current go-to for a daily dose of endocannabinoid support. It’s the perfect combo of CBD and low-dose THC to help you get plant-derived cannabinoids as nature intended.
Sooth minor aches with cannabis topicals.
Taking care of your body post-workout is arguably more important than the workout itself. Cannabis topicals, also known as salves, are another way to improve recovery beyond hydration, healthy meals, stretching, and sleep.
Cannabis topicals can significantly reduce inflammation. So when your muscles need help, reach for a soothing salve that blends CBD and THC with medicinal herbs. For example, Relief Cream from Escape Artists. Relief Cream is made with THC, CBD, and helpful herbs to provide soothing benefits within ten minutes. Slather it on, chill out, sleep, wake up and crush your next workout (or workday) – rinse and repeat.
Take a bath.
Every person loves a relaxing bath. But if you could take your average and already relaxing bath, and make it better, you would, wouldn’t you?
Coda Signature’s cannabis-infused bath bombs are “handcrafted with care for luxury relief.” Coda blends cannabis with medicinal herbs and essential oils to create a bath bomb that dissolves in water for the ultimate self-care experience. Take an infused bath before bedtime (we also suggest you take a THC sleep tincture), and enjoy uninterrupted sleep.
Cannabis is a useful tool for your daily wellness routine.
We’re here to crush stigmas and help you live your best life.
If that sounds lofty, it is – but that’s okay because we see the power of cannabis every day in our Colorado dispensaries. Drop by your favorite Lightshade location and ask our budtender’s for their product recommendations.
An unlikely partnership, optimistic about their coalition
We are honored and humbled to be proud partners with CLLARO, who's mission is to "empower Latinos through leadership development, advocacy and policy research to strengthen Colorado." Read more about CLLARO's mission and our partnership with this wonderful organization in La Voz magazine. Check it out.
via La Voz Colorado
Retail Jobs Are Still Available (In Legal Cannabis)
2020 has provided it's fair share of hard knocks not just to social gathers, but the economy and employment numbers nation wide. However, the Cannabis industry is adding some much needed relief to retail workers in Colorado. Check out how Lightshade, and cannabis as a whole, has overcome the odds and is continuing to grow in this unpredictable time. Check it out.
via Forbes
2020 Largest Denver Area Cannabis Companies
At Lightshade we're proud and humbled to play such a big roll in the Denver-metro community. We recently ranked the fourth largest cannabis employer in the Denver area. We're honored to employ the best of the best in the cannabis community. This allows us to continue our efforts to better serve Denver and its neighborhoods. Learn more about the ranking here. Check it out.
Legal Cannabis Provides A Bright Spot In A Bleak Economy
There's no doubt that 2020 has come with its fair share of challenges. While many segments of the economy took harsh blows from the health crisis facing the globe, cannabis offered some hope for the economy, seeing steady growth. In this interview with Forbes, our Director of Marketing, Lisa Gee, discusses why cannabis has weathered the storm better than some other industries. Check it out.
via Forbes
Eight Cannabis Products for a Socially Distanced Summer
Here are eight products curated by our Colorado dispensary budtender’s to help you make the most of a socially distanced summer.
Summer in Colorado this year is going to be unlike anything we’ve experienced before. It’s tough to celebrate the season of sunshine beneath a mask (it gets hot under there!), and six feet away from friends. But, that doesn’t mean your Colorado summer has to be a drag.
You can still make the most of summer with the eight hand-picked Colorado dispensary products featured in this blog.
01. Lightshade Joint Packs
Sharing a joint isn’t smart right now (for obvious reasons). But that doesn’t mean you can’t enjoy a relaxing summer toke. Our strain-specific joint packs are the perfect summer companion. Drop a tin in your pocket, find a chill (legal) spot to smoke, and leave your worries behind.
02. Dixie Bursts
Dixie’s line of cannabis-infused taffy is a burst of sunshine in your mouth. Available in indica, sativa, and hybrid strains, each bag includes three flavors: mango, blue raspberry, and strawberry. You can safely consume with friends, and toss a package around a socially distanced circle. Bring hand sanitizer and positivity to the party.
“Dixie Bursts are an assorted pack of three fruity flavors that are sure to make any situation shine a little brighter. The mango, blue raspberry, and strawberry taffies are bursting with flavor and are the ultimate discreet dosing edible. Individually wrapped, you can take them anywhere your adventure takes you.” – Dixie
03. 1906 Drops
1906 has a family of “drops” – pills featuring thoughtful combinations of THC and CBD designed for every part of the day. Drops fit perfectly into your Colorado summer lifestyle, and, considering the anxiety of today’s world, 1906 Drops can help you maintain daily serenity.
“1906 Drops are a toolkit of six plant-based experiences to optimize every part of your day. These thoughtful formulations combine THC and CBD, plus super-effective adaptogens and herbs for energy, arousal, relaxation, sleep, focus, and a happy mood. Drops are designed to fit perfectly into your life – and your pocket. Each drop is vegan and gluten-free and contains zero calories. Drops activate in 20-minutes or less.” – 1906
04. KEEF Brands Sparkling H2O
Sparkling water infused with alcohol is all the rage (we see you White Claw). But there’s also sparkling water for Colorado dispensary customers – the perfect solo refresher for a sweltering summer day. KEEF Sparkling H2O, infused with 10mg of THC, is cooling sparkling water with a hint of energizing citrus. They are seriously good and available in three flavors: raspberry, blackberry coconut (1:1), and blood orange.
“KEEF Sparkling H2O is refreshing sparkling water infused with 10MG THC and just a hint of citrus flavor. Currently available in Arizona and Colorado, KEEF Sparkling comes in Raspberry, Blood Orange, and Blackberry Coconut 1:1.” – KEEF
05. Love’s Oven Individually Wrapped Products
Love’s Oven crafts cannabis-infused confections to satisfy your summer evening sweet tooth. And their individually wrapped baked goods are perfect for tossing around a socially distanced backyard party. Their infused product line-up now includes everything from cookies and brownies to caramels and chocolate-covered graham crackers.
“Love’s Oven was born in 2009 with a promise to its patients to provide great tasting, cleanly extracted, and quality infused products. If you look at the label of our 20+ products, you’ll never find any ingredients that you need to have a chemical engineering degree to pronounce.” – Love’s Oven
06. Sinsere Peanut Butter Cups and Nougat Fluff Bites
Sinsere (the newest Love’s Oven brand) marries handcrafted Belgian chocolate with cannabis, in an impressive array of flavors and styles (the range includes more than ten infused products). We love every product, but this summer, our budtenders are enjoying their peanut butter cups and nougat fluff bites in particular.
- Peanut Butter Cups (10mg THC per package, 5mg THC per piece):
“Big peanut butter filled cups handmade with a thick Belgian milk chocolate shell. Handcrafted in-house with the finest ingredients and high-quality distillate.” – Sinsere - Nougat Fluff Bites (100mg THC per package, 10mg per piece):
“Simplicity at its finest. Light and fluffy pillows of nougat enveloped in a Belgian milk chocolate shell. Handcrafted in-house with the finest ingredients and high-quality distillate.” – Sinsere
07. Ripple Quick Sticks
Stillwater’s QuickSticks are the newest edition to their Ripple line of products. QuickSticks are flavored single-serve packets that you can dissolve directly on your tongue, or include in a refreshing summer mocktail. Ripple QuickSticks are available in three flavors and potencies:
- Pure: Blueberry Pom (10mg THC, 0mg CBD)
- Relief: Mint Chocolate (20mg CBD, 0.5mg THC)
- Balanced: Gingerberry (5mg THC, 5mg CBD)
“Ripple QuickSticks introduces a brand new consumption method to the Ripple family of products – flavored Ripple intended to dissolve directly on the tongue! QuickSticks is a great product for fast delivery and tasty experience. Use it right before bed or heading into your favorite movie.” – Stillwater
08. Wyld Gummies
Wyld is a relative newcomer to the Colorado cannabis scene, but this Portland, Oregon-based brand is already a hit in our metro-Denver dispensaries. With a vast range of gummy flavors and effects, you can find the perfect taste and vibe for every summer occasion, from socially distanced barbecues to solo cannabis adventures.
Wyld celebrates what our Pacific Northwest provides by creating treats that coincide with our ambitions and adventurous lifestyles. Climb cliffs and hike trails; explore our rivers, lakes, oceans, and mountains. Enjoy what brings us together and let Wyld keep us coming back.” – Wyld
Don’t let social distancing kill your summer vibe.
Restrictions and stress don’t have to keep you from enjoying another beautiful Colorado summer. Drop by your favorite Lightshade Colorado dispensary and ask our budtenders to help you assemble the perfect socially distanced summer cannabis kit.
Sacred Seed Dispensary Bought by Lightshade
Lightshade is coming to SouthEast Denver! Our newest locations, Lightshade Evans, will be opening later this year and we could not be more excited. Read more about our purchase of the Sacred Seed dispensary and how we plan to carry on their torch of great cannabis products and customer service. Check it out.
via Westword
NPR’s Here & Now radio segment
With many mandates and restrictions being issues surrounding the epidemic, the cannabis industry saw its fair share of mixed messages. In this NPR interview, Lightshade's Director of Marketing, Lisa Gee, discusses how the cannabis industry in Denver made it clear that we are an essential service. Check it out.
via NPR/Here and Now