Lightshade's Virtual 420 Party

5 of the Best Cannabis Marketing Moves in 2020

2020 was a..."strange" year to put it lightly. But the innovation and fortitude of the cannabis industry can't be slowed down. Check out how cannabis pushed forward during a year that seemed to try to push us back at every turn, including using tactics like Lightshade's Virtual 4/20 Parties to bring the marijuana community closer together, while all stayed safely apart. Check it out.

via AdWeek

NFL Veteran Reuben Droughns Reviews Cannabis Products for Lightshade

One of our favorite projects of 2020 was getting to work with the AMAZING NFL veteran and cannabis adcovate, Reuben Doughns to review some of our favorite products offered at Lightshade. Learn all about how our Doobin' with Reuben review videos are changing the conversation in the marijuana industry and be sure to check out some segments for yourself!. Check it out.

via mg Magazine

Best Cannabis in Denver - Lightshade Dispensary

Green Wednesday Could Produce Record Sales

Forget Black Friday, here at Lightshade we celebrate Green Wednesday. See how staying home this 2020 Thanksgiving holiday could prove to be the biggest yet for the cannabis world. Check it out.

via Green Entrepreneur

Leaflink 2020 Top Retailers List

We were honored to be included on Leaflink's top retailers list for 2020. Check out the other winners here! Check it out.

via Leaflink

Trend Watch: The move toward “premium” products

Edibles are going gourmet. Our own Director of Marketing, Lisa Gee, talks with MJ Brand Insights about a new trend we're seeing in the cannabis marketplace; the drive towards premium edibles. Check it out.

via MJ Brand Insights

An unlikely partnership, optimistic about their coalition

We are honored and humbled to be proud partners with CLLARO, who's mission is to "empower Latinos through leadership development, advocacy and policy research to strengthen Colorado." Read more about CLLARO's mission and our partnership with this wonderful organization in La Voz magazine. Check it out.

via La Voz Colorado

Retail Jobs Are Still Available (In Legal Cannabis)

2020 has provided it's fair share of hard knocks not just to social gathers, but the economy and employment numbers nation wide. However, the Cannabis industry is adding some much needed relief to retail workers in Colorado. Check out how Lightshade, and cannabis as a whole, has overcome the odds and is continuing to grow in this unpredictable time. Check it out.

via Forbes

2020 Largest Denver Area Cannabis Companies

At Lightshade we're proud and humbled to play such a big roll in the Denver-metro community. We recently ranked the fourth largest cannabis employer in the Denver area. We're honored to employ the best of the best in the cannabis community. This allows us to continue our efforts to better serve Denver and its neighborhoods. Learn more about the ranking here. Check it out.

via Denver Business Journal

Lightshade Announces Grand Reopening Of Peoria Location Featuring Upgraded Customer Amenities

Lightshade is all about making the cannabis shopping experience as enjoyable and easy as possible for our customers and patients. Which is why we recently relocated our Peoria location just down the street to a building better suited to take care of you! Check out all the upgraded features of the new Lightshade Peoria here, including better shopping experience flow and larger space for a more enjoyable shopping atmosphere. Check it out.

via Marijuana Retail Report

Lightshade Dispensary Press Release

Lightshade announces Grand Reopening of Peoria location featuring upgraded customer amenities

DENVER (Sept. 24, 2020)—Colorado’s premier cannabis dispensary Lightshade is celebrating the Grand Reopening of its Peoria store at 12075 East 40th Avenue. Previously located in the adjacent lot, the Grand Reopening of Lightshade Peoria boasts 2,960 sq. ft. of retail space, an increase of nearly 150% over the original location. Featuring natural light and large windows, the Peoria location is outfitted with a drive-through that will be activated when regulations and licensing allows. The Peoria location is one of nine Lightshade dispensary locations in Denver, Aurora and Federal Heights.

“From our retail flow to our connoisseur-level range of product selection, Lightshade’s Peoria dispensary showcases the next phase in expanding our brand identity across all locations,” said Mike Leach, Chief Operating Officer, Lightshade. “At Lightshade, we specialize in dispensaries that offer an outstanding customer experience featuring our bright and stylish retail design and a knowledgeable staff ready to educate and serve our customers and patients.”

The revamped Peoria location marks a new phase for the Lightshade empire and showcases optimized protocols for merchandising, operations, security and design based on years of customer flow feedback. The lobby area is exponentially larger to allow more customers to wait inside safely out of the elements. Lightshade’s signature bud bays are wider with more display area and plastic sneeze guards to separate customers from budtenders and occupants in neighboring bays. While Lightshade remains consistent in ethos and product offerings, each location’s catalog is calibrated to meet the needs of the specific customer demographic that site serves.

As the maturing cannabis industry recognizes a decade as a regulated industry in Colorado, Lightshade has dialed in operations, prioritizing the customer relationship and formalizing a hyper-personalized experience. In an effort to elevate the dispensary experience, Lightshade utilizes a pharmacy model that begins with a one-on-one consultation with a Lightshade budtender to determine what type of products the client seeks.

“The Peoria location is right off I-70, just a stone’s throw from the airport, which means many of our customers are visiting us before they head off to some of Colorado’s most amazing tourist destinations,” Leach continued. “Rather than walking into rows and rows of overwhelming options, we try to provide a deliberative process and we prioritize educating our customers about responsible consumption. Lightshade is regularly recognized for our knowledgeable budtenders and we are particularly proud of our engaged and thoughtful staff.”

The new location features a mural from artist Kiri Leigh Jones, the second a series for Lightshade featuring a visual depiction of Lightshade.

Lightshade is among the only independent dispensary chains in the state and recently acquired its ninth location at Evans & Holly in Denver. Customers may pre-order for any Lightshade location on the Lightshade website.

For more information or to schedule an interview, please contact Emily Trigg at 318-564-8195 or

Lightshade: Colorado’s Premier Dispensary

Lightshade is Colorado’s premier cannabis dispensary serving recreational and medical cannabis consumers 21+ with a focus on high-quality cannabis products and personalized service. Founded in 2011, Lightshade operates nine dispensaries in Denver, Federal Heights, and Aurora. Lightshade is the first area dispensary to pioneer a Cannabis Social Responsibility platform and gives back to the communities it serves through volunteer work, donations and cannabis education. For more information, visit Continue the conversation on Instagram, Facebook and Twitter.

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