Sustainability in the Cannabis Industry: Lightshade is Going Green(er)

The modern cannabis industry has a significant environmental impact. Here is what we’re doing to help usher in a new era of sustainability.

Cannabis has a long history of human consumption – it’s one of humanity’s oldest cultivated crops. Cultivation flourished worldwide until the Marijuana Tax Act of 1937.

Now, in the wake of widespread legalization and decriminalization, cannabis has gone from an illegal herb to a thriving, billion-dollar industry. 

But aspects of this Green Empire are making the environment go up in smoke. 

Modern cultivation practices have come a long way from the days when the Ancient Mesopotamians and colonial Americans grew cannabis.

Of course, outdoor grow operations still utilize fields and sun, but the recent rise of indoor and greenhouse cultivations creates significant sustainability challenges.

Cultivators must constantly refine their operations as the commercial cannabis industry continues to flower.

What are some of the sustainability challenges faced by the cannabis industry as it grows? 

As the cannabis industry slowly becomes more regulated, more brands and cultivators are adopting sustainable practices. 

Still, there are many roadblocks.

With prohibition still standing in the way of federal funding, research, and support, there has been a woeful lack of studies and information regarding modern cannabis cultivation and how it impacts the climate. 

But cultivation facilities open every day, and with no oversight, these facilities rarely implement environmentally friendly and sustainable production methods.

Naturally, with accelerated industrial growth comes a high carbon footprint.

Researchers began to see the urgent need to understand how modern outdoor, indoor, and greenhouse grow operations impacted the climate.

Their studies revealed that increased legal cultivation was beating the hell out of the environment.

In some instances, cultivation was depleting energy, overwhelming water systems with irrigation, and threatening air quality with increased carbon emissions. 

Cannabis production was choking out rivers and hotboxing our atmosphere. 

The study results aren’t shocking when you consider that cannabis is a resource-depleting, intensive process.

Brands and cultivators have taken note. Many are working together on comprehensive sustainability initiatives. 

We’re one of those brands. Sustainability has always been top-of-mind, but Lightshade has taken things to the next level over the last two years. 

We opened our state-of-the-art greenhouse operation in the summer of 2019. The Greenhouse comprises almost 2/3rds of Lightshade’s total cultivation footprint. And we’ve used significantly less lighting in the greenhouse because it harnesses the sun. 

The facility does not use mechanical cooling or dehumidification, two of the main drivers of carbon emissions in indoor cannabis cultivation facilities. 

In the fall of 2019, Lightshade’s owners brought in CSU grads Dan Banks and Nick Drury as their Vice President of Cultivation (Dan) and Senior Vice President of Cultivation (Nick). 

Dan and Nick understand industrial agriculture and horticulture science, and they’re using their knowledge to make Lightshade’s cultivation more sustainable. 

Our sustainability initiatives have increased substantially across all of our cultivation facilities yields in just under two years. Some of these initiatives include:

Energy Efficiency 

Denver dedicated 4% of its electricity to cannabis production as of 2018. 

That’s a startling revelation. Or is it?

Indoor grow operations are energy hogs with constant artificial lighting, ventilation, and temperature controls. 

Lightshade signed on with Xcel Energy’s Strategic Energy Management (SEM) program to help take some strain off the city’s power grid in the fall of 2020. The program isn’t new, but Xcel only recently opened access to the cannabis industry. Lightshade is one of its first participants.

Xcel and Cascade Energy connected Lightshade with Jake Mitchell and Damien Markiewicz from the woman-owned sustainability-focused consulting firm, Resource Innovations to take on the project.

Mitchell and Markiewicz have backgrounds in climate action planning for cities and states and strategic sustainability planning for private industries. 

With nine years of sustainability consultation (five in the cannabis industry) under his belt, Mitchell is a valuable Strategic Energy Management program resource.

Energy and production are the main factors that we’re looking at here,” explains Mitchell, “but we also look at water usage, CO2, and waste, and other aspects of the facility for a holistic approach.” 

Jake and Damien are working closely with Dan and Nick to identify opportunities to increase energy efficiency across all of Lightshade’s cultivation facilities, including its greenhouse.

 “All of our flowering areas and cultivation across all of our facilities are in the process of switching from high-pressure sodium lighting to LED lighting,” notes Dan Banks. “That’s going to allow us to increase lighting intensity, especially in our indoor cultivation facilities, while at the same time lowering the amount of overall energy used.” 

Lightshade is now projected to increase its lighting intensity by a quarter with this LED overhaul. That amount will offset enough electricity to power up to over 300 homes.

Xcel is committed to reducing peak energy demand during the summer by decreasing the demand on the grid between 2 pm and 6 pm.

With this in mind, Lightshade switched their vegetative lighting cycles across all facilities, which typically consists of 18 to 20 hours of light with 4 to 6 hours of darkness, so that their downtime falls during those peak demand hours.

Lightshade also reduces the impact of flower lighting by utilizing the sun at the greenhouse, altering indoor light cycles to reduce consumption during peak times, and using dimmers to lower energy usage during early flower when lighting intensity does not need to be as high. 

Once we complete the LED overhaul this summer, we expect a reduction in power usage and waste (lighting fixtures, bulbs, and more) and increased lighting intensity and productivity.

Integrated Pest Management

We’re also taking a more natural (and sustainable) approach to pest management.

Pesticides threaten biodiversity. They contaminate soil, vegetation, and water and increase greenhouse gas emissions. Lightshade uses some organic pesticides, but only as a last resort.

Dan Banks (who minored in entomology) is leveraging facility-specific scouting, biocontrols, and altered cultural practices to reduce the need for pesticides by implementing integrated pest management (IPM) tailored to each of our cultivation facilities. 

Banks explains, “We use insects or mites that are predators of pest species. They’re predators that essentially eat their prey.”

For example, we’re eliminating Aphids with natural predators like Green Lacewing larvae and a parasitoid wasp (a parasite that kills its host), which both naturally feed off Aphids.

Crop protection is one of the things I’ve done a lot in cannabis,” says Banks, “We want to put less harmful chemicals into the environment and produce a cleaner product.”

Water Use and Re-Use 

Perhaps the biggest win so far for Banks and Drury has been reducing Lightsade’s water usage by a whopping 1.2 million gallons in just one year.

Introducing a water recirculation system into the new greenhouse operation and a drip system made it possible.

We invested in a water recapture system, so when the plants are fertigated, which delivers irrigation water and nutrients at the same time, all of the runoff is re-captured and re-used,” explains Banks, “The water then comes back in and is treated, before going back into the nutrient holding tanks, so all of that run-off that goes out is recaptured and reused as opposed to just having it go down the drain.

Initially, Lightshade’s Greenhouse, built using a palletized benching system, relied on an ebb-and-flood watering system. Even after commissioning the water recapture system, this irrigation style still wasted a large amount of water due to evaporation.

Drury tapped another CSU graduate, Forrest Benson of Redstone irrigation, to help the Lightshade team design a custom modular drip system that would work with our palletized benching. Drury’s expertise in nutrient management and plant pathology was also crucial in revising the nutrient recipes and devising the water treatment protocols necessary to reuse the captured run-off. 

Of course, COVID slowed the progress of our sustainability initiatives. However, we were still able to compile a great deal of data on water usage and re-circulation at the greenhouse.

And those results reflected the system’s benefits when it came to recycling and treating captured irrigation water from the plants, which in turn increased water use efficiency while reducing the burden on the municipal water system.

1.2 million gallons is a significant water-use reduction. But we’ve still got room for improvement; please check back later this year for an update on total water usage at the greenhouse!

What’s the future of cannabis sustainability? 

We’ve made significant sustainability strides in just one year. But our journey is only beginning. 

We understand sustainability is holistic and must be a core component of our company values. Jake and Damien understand this, too. 

It has to be systemic – it has to be a virtue and a value that the company holds in its decision-making process.” Mitchell asserts.

The Lightshade team is continually exploring new ways to incorporate sustainability. We’re making constant changes, including compressed coco coir growing medium, recycling nitrile gloves, high-efficiency under-bench heating, better insulating our indoor facilities to reduce HVAC needs, and constantly looking for new sustainable solutions. 

From our budtenders to our cultivation teams and executive leadership, we’ve empowered our employees to voice their sustainability concerns, ideas, and opinions. And we’re committed to educating others in our industry. 

Banks and Drury represent Lightshade as participants in the Denver Cannabis Sustainability Work Group (DCSWG). As part of those efforts, they provide feedback and updates for the City of Denver’s Cannabis Environmental Best Management Practices Guide. The guide is updated annually and gives cannabis producers insights and resources to help their operations be more sustainable. 

Banks serves as the Co-Chair of the DCSWG’s Commercialization Committee, which brings together cultivators and sustainability-focused businesses to increase cooperation and make sustainability resources more available to other cultivators.   

The possibilities for sustainability-focused improvements are endless right now, and the future of sustainability in the cannabis industry looks bright. 

Lightshade is proud to be a part of this growing industry and help mature its processes. We can help humans and our planet and still produce premium flower!


Dispensaries in Denver

What national marijuana legalization would mean for Colorado

Lightshade is growing to meet demand in new states, as support for cannabis legalization spreads across the US. We're committed to advocating for legalization, and reducing the stigma cannabis users still face. Check it out.

via Axios


4/20 Deals at Lightshade

10 ways to celebrate 4/20 in Colorado, including free food, virtual events and more

Lightshade's NFL legend Reuben Droughns celebrated 420 by supporting local restaurants. Dressed up like Willy Wonka, Droughns distributed golden ticket gift cards for the munchiest 420 needs of lucky dispensary customers accross Denver. Check it out.

via The Denver Post / The Know


CDOT - Drive High, Get a DUI

CDOT partnering with Marijuana Industry Group to present simple message: “I’ll be blunt, don’t drive high”

Safe cannabis consumption is at the core of Lightshade's values. We partnered with the Colorado Department of Transportation to create budtender masks that would bluntly get the message accross--don't drive high. Check it out.

via Vail Daily


Mindful Indulgence: Our Favorite Vegan and Gluten-Free Treats

Here’s a selection of vegan and gluten-free cannabis products you can find at Lightshade Colorado dispensaries. 

There are few more satisfying ways to indulge in cannabis than with an infused edible (or two – just remember, start low and go slow). For many cannabis connoisseurs, edibles offer a unique quality that isn’t always obtainable through smoking or vaping.

But for those of us who have dietary restrictions, it can sometimes be challenging to track down the perfect cannabis-infused snack that’s both tasty and aligned with our health goals. 

Vegans and folks who try to stick to a plant-based diet need to avoid the all too common baking staples of butter, milk, and eggs; gluten-free folks need to duck even the faintest trace of wheat (no shared equipment, please!). Sugar presents its own host of health problems for people with diabetes or heart issues and anyone cutting down on empty calories.

Fortunately, there’s a growing marketplace of delicious and good-for-you ways to indulge in cannabis-infused treats. We rounded up some of our favorites–take a bite!

REC Gluten-Free, Vegan, Sugar-Free: 

Aliviar Tinctures
DIY your dose with these easy-to-digest tinctures, which you can easily add to any treat. 

Craft Dablets
Packed with energy-boosting nutrients along with a THC dose, Craft Dablets are the perfect edible for a daytime adventure.

Dixie Orange & Peppermint Mints, Synergy Drops
Choose your own adventure with this line of infused mints, with flavors designed to awaken, inspire, and relax.

KJL Black Cherry Tincture
We love the subtle sweetness of this tincture. Add a few drops to sparkling water for a healthy, relaxing take on soda. 

Mary’s Medicinals Remedy Oil
An easy way to add CBD to your wellness routine, with the added benefits of sweet almond, cinnamon, and myrrh. 

ReCreate Tinctures
These fast-acting tinctures provide the perfect dose for any occasion, with blends designed for relaxation, relief, sleep, and everyday indulgence.

Ripple
Chewy, fruity, delicious, a little bit like your childhood gummy vitamins, except for, you know, the weed.

Stratos Tablets & Tinctures
These blended tablets and tinctures are engineered for precision dosage and free of all extraneous ingredients—the real deal.

MED Gluten-Free, Vegan, Sugar-Free: 

Caregivers for Life RSO Capsules
These tablets are designed specifically for medical consumption and use a potent base of pure Colorado cannabis oil to deliver targeted relief.

Craft Dablets
Packed with energy-boosting nutrients along with a dose of THC, the perfect edible for a daytime adventure.

Mary’s Medicinals Remedy Oil
An easy way to add CBD to your wellness routine, with the added benefits of sweet almond, cinnamon, and myrrh. 

Stratos Tablets & Tinctures
These blended tablets and tinctures are engineered for precision dosage and free of all extraneous ingredients—the real deal.

REC Gluten-Free, Vegan: 

Dixie Elixirs
Boost your hydration station with these vibrantly flavorful elixirs, whose fruity sweetness goes down easy in any beverage.

Escape Artists Lemon & Mint Strips
Uplifting, fast-acting, with enlivening citrus or mint zing, these tasty strips melt in your mouth for an instant, potent dose.

Keef Shots Lemonade
This high-dose mocktail is the perfect cannabis-infused take on a hard lemonade if you’re avoiding alcohol or looking to try something new.

Nokhu Gummies
These solventless gummies offer a full-spectrum high and pack a powerful fruity punch.

Sinsere Vegan Mint Dark Chocolate Bar (incoming)
A classic mint chocolate combo with a bonus dose of cannabis, these bars are a delicious way to relax and indulge.

MED Gluten-Free, Vegan: 

Dixie Elixirs
Boost your hydration station with these vibrantly flavorful elixirs, whose fruity sweetness goes down easy in any beverage

Keef Colas
A healthier take on your favorite soda with a delightful burst of THC. Try their take on classic flavors like orange soda and root beer–nostalgia in a can. 

Wana Gummies
While all their flavors are tasty, we’re huge fans of Wana’s sour gummies, available in various CBD/THC blends that deliver mouth-puckering flavor.

REC Gluten Free Only: 

Dixie Gummies
Choose between berry, citrus, and sour strawberry, with each gummy delivering 10MG of tasty THC

N-Fuzed Gummies
Remember those gummy fruit snacks? N-Fuzed’s variety pack is the adult version, with a landscape of fruity flavors to explore.

Tastebudz Gummies
Strain-specific gummies keep the connoisseur in mind, with isolated cannabinoids that deliver a perfectly calibrated experience to suit your desires. 

Ripple Gummies
Chewy, fruity, delicious, a little bit like your childhood gummy vitamins, except for, you know, the weed.

Wyld Gummies
Based on real fruit juice and infused with fruit terpenes, these gummies are our go-to when we want to walk on the wild side.

MED Gluten Free Only: 

DOSD Gummies
These award-winning gummies are packed with water-soluble cannabinoids for a fast-acting, flavor-packed onset.

Robhots Gummies
Small batch and distillate infused, these gummies take an artisan approach to gluten-free cannabis candy.

Tastebudz Gummies
Strain-specific gummies keep the connoisseur in mind, with isolated cannabinoids that deliver a perfectly calibrated experience to suit your desires.

With so many excellent edible options, it’s impossible to choose just one! That’s why we’d love to see you come in for an in-person snacking session–our budtenders are happy to recommend the perfect health-conscious edible to suit your mood.

Visit your favorite Lightshade location today and explore our selection of recreational and medical cannabis vegan and gluten-free products!


Woman in orange runs on beach

Running on CBD

Many high performance athletes are turning to CBD to reduce inflamation and promote recovery. Pat Karns, Lightshade's in house athletic trainer and cannabinoid expert, discusses the potential of these new findings, and digs into CBD's potential to replace medications with harmful side effects, Check it out.

via Boulder Weekly


Honoring Women’s History Month with the Women of Lightshade

It’s Women’s History Month, and we want to highlight the women of Lightshade!

March is Women’s History Month, an annual celebration of women’s achievements and a time to honor their essential role in history, not only in the United States but also globally. 

Women’s History Month is the perfect opportunity to shed light on women’s essential cannabis industry contributions. 

We’re proud to have a strong group of women on our team, so we decided to ask some of them about their role in the cannabis industry and why our favorite plant is beneficial for women. 

Keep reading to learn what they had to say! 

Aja Mills – District Manager 

Can you describe your cannabis industry journey? 

My cannabis journey started with Lightshade over six years ago! 

I got my badge after I turned 21, and Lightshade hired me as a receptionist in 2015. I worked my way up from there, and my first day as Store Manager was on my first anniversary with the company. 

I’ve worked at 5 of our 9 locations, and today I’m the District Manager for our Aurora and South Denver stores.

How does cannabis help you every day? 

Cannabis helps me in so many ways as a woman! Not only does it help me cope with the world’s craziness and a global pandemic, but it also helps me sleep and relax. 

Also, CBD is a lifesaver for my PMS symptoms!

What does it mean to be a woman in the cannabis industry?

Being a woman in the cannabis industry is about being assertive and strong. It’s also about vulnerability and compassion. Women in cannabis are on the front lines of an ever-changing industry. And we’re making a difference every single day.

From a woman’s perspective, where do you want to see our industry go? 

I’d like to see more women involved at all business levels. 

The cannabis industry continues to evolve and change daily. We must embrace change to impact the industry and the people surrounding us positively! 

What does Women’s History Month mean to you?

Women’s History Month is a celebration of all women! 

We’ve come so far as a society, and if that’s not something to celebrate, then I don’t know what is! 

Women are powerful as heck!

Is there anything else you’d like to say? 

Lightshade is terrific! They do a fantastic job of embracing our strong female personalities. I am lucky and grateful to work for a company like ours.

Karen Walkden – Dayton Store Manager

My first cannabis industry job was a budtending position in a shop that catered to Medical patients. The incredible boss that trained me developed an empathic relationship with our customers.  

It was humbling and motivating to be a source of comfort to people who needed it. I hope I still emulate this empathy seven years later.

We all juggle so many different projects on any given day that the ability to navigate all of them with a clean heart and calm soul is a gift.   

Walks, talks, music, and food are all enhanced when cannabis is involved.

I’ve been encouraged by so many outrageous, courageous, and utterly brilliant women in my career. 

As a mother of four (three of whom are girls), it brings me joy knowing that if they work hard and dig some proverbial ditches (or real ones), they’ll be nurtured and encouraged by a generation of strong, successful, slightly rebellious lady leaders.

Financial growth is essential. It pays for all the experiments in our industry and social change, not to mention our paychecks. There is also a hallmark of compassion and responsibility I know we will fight hard to keep as a vanguard.

The conversations sparked between all of us are what I love about this month. It’s not just about how wonderful women are; it’s also about how wonderful we are when we do this world together.

For the first time, I feel like I’m helping to change the world! 

Miranda Garcia – Holly Store Manager 

Can you describe your cannabis industry journey? 

I entered the cannabis industry at age 21. It’s been six years, and in that time, I’ve expanded my knowledge of not only cannabis but also the professional world.

I’ve also grown as a person. 

I have learned a lot about people and business. Cannabis is still a male-dominated industry, and it’s always taken extra work to earn respect from fellow industry employees, especially when people also learn my age. 

Former coworkers have told me since women “can’t decide what they want for dinner, why would they listen to my work decisions?” Despite people having that type of thoughts on women, I believe my determination and strong work ethic have helped me get to the Store Manager position I am now in, and I will only continue to climb the ranks! 

How does cannabis help you every day? 

Cannabis helps ease stress and frequent physical aches and pains. 

What does it mean to be a woman in the cannabis industry?

It means that people are starting to accept that everyone is equal. 

From a woman’s perspective, where do you want to see our industry go? 

I would love to see more women running the show! 

What does Women’s History Month mean to you?

It means that at some point, not everyone was thought to be equal. No matter race or gender, every person can do anything they set their minds to, and they should all be treated equally! 

A look back through history shows women’s strength and ability to attain their goals. 

Is there anything else you’d like to say? 

The world still has a long way to go, but I’m happy to be part of an industry that treats people equally. I’m proud to be surrounded by the fantastic team I see every day!

Aryana Rodriguez – HR Generalist

Can you describe your cannabis industry journey? 

My cannabis journey is motivating. I had many wonderful mentors and great work friends that never stopped inspiring me to go after it all.  

How does cannabis help you every day? 

Cannabis feeds me daily relief through the simple reflection of an elevated mind. 

It’s go, go, go, from the time I wake until the moment I rest. As a mom and wife who works a full-time position, the workload never eases. When I reflect on my day after consuming cannabis, it slows down just long enough to think of ways to better everything I am passionate about. 

Cannabis uplifts my perspective. 

What does it mean to be a woman in the cannabis industry?

Cannabis, to me, signifies workplace equality. I’m fortunate to leave my mark in a male-dominated industry and represent the rest of my strong, hardworking women. 

From a woman’s perspective, where do you want to see our industry go? 

I slowly see where I want the industry to go. There are a ton of badass women people recognize for their contributions to our workplace.

 I want equality regardless of who you are, where you’re from, or what you believe.  

What does Women’s History Month mean to you?

It’s a time to reflect. And it’s also a time to appreciate women who have paved the way for the special ladies in my life. They had no fear, stood firm in what they believed, and demanded more.

We want to know about the women you’re honoring this Women’s History Month! Drop by and tell us!


Lightshade greenhouse

Cannabis companies use experimentation, contract labor and technology to plant efficiently

Efficiently planning grow times is a major challenge of the cannabis industry. Lightshade's director of cultivation discusses how we manage workflow in our greenhouses for maximum effiency and quality product. Check it out.

via Marijuana Business Daily


high effects education

Reuben Droughns' Next Play Is Educating Cannabis Consumers

With contriversy over the role opiods and other perscription medication play in professonal sports on the rise, Lightshade partner and NFL legend Reuben Droughns believes cannabis can help. Droughns discusses his passion for cannabis activism, and the stigma that still surrounds its use in the NFL and beyond. Check it out.

via Green Market Report


Six Black Leaders In Colorado We Want You to Know About

It’s Black History Month, and we want to highlight the vital work of Black professionals, educators, activists, and legislators in our community.

It’s a sad fact that Black Americans are the group most damaged by America’s remaining anti-cannabis legislation.

According to the ACLU, Black people are almost four times more likely to be arrested for cannabis possession than their white counterparts. Even as a growing tide of legalization turns our favorite plant from an illegal drug into an acceptable source of medical relief and enjoyment, the lingering effects of America’s War on Drugs are still painfully apparent.

As more and more states legalize cannabis, the industry has a responsibility to create more Black leadership opportunities. That’s why, this Black History Month, we want to highlight the vital work of Black professionals, educators, activists, and legislators in the world of cannabis and beyond.

Colorado Senate Member James Coleman

Representative James Coleman has been a leading voice in the fight to reform Colorado’s cannabis legislation. Coleman has advocated for legislation focused on increasing Black participation in the world of legalized cannabis, including a bill that promotes social equity within the industry. Colorado’s cannabis market has provided a model for states joining the growing tide of decriminalization and legalization. Coleman’s legislative work offers a model for a nationwide push to create a more equitable world of legalized cannabis for all.

Julian and Darian from Be a Good Person

Julian Donaldson and Darian Simon co-founded their brand Be a Good Person to share a simple message. In a time when political and social tensions have led to an atmosphere of suspicion, Julian and Darian want to help people spread positivity with clothing, face masks, and even a mural decorated with their signature phrase. They hope that their brand will help people experience the simple power of human connection: building communities based on an atmosphere of mutual respect and trust.

Black Cannabis Equity Initiative Founder John Bailey

Promoting Black excellence has always been a core value for Colorado business leader John Bailey. For years, he’s been a guiding force behind the Colorado Black Round Table. When the state legalized cannabis, he was inspired to go further, founding the Black Cannabis Equity Initiative. Under Bailey’s leadership, the organization was pushed to advocate for legislation to increase Black stakeholdership in the growing legal cannabis market and provide tools for the industry, including an equity report card businesses can use to improve their inclusivity.

Color of Cannabis Founder Sarah Woodson

Sarah Woodson was inspired to form the influential advocacy group Color of Cannabis by her desire to increase Black participation in Colorado’s booming cannabis marketplace. As the founder of consumption friendly art class Kush & Canvases, Woodson was acutely aware of the barriers facing Black entrepreneurs interested in entering the world of legalized cannabis. Color of Cannabis works to shape public policy to encourage buy-in within BIPOC communities, creating new funding pathways to help people of color start cannabis businesses of their own.

Lightshade VP of Compliance and Auditing Charrise Harris

As VP of Compliance and Auditing for Lightshade, Charrise Harris is responsible for coordinating and implementing compliance procedures, maintaining an internal audit program that allows Lightshade to operate effectively and equitably on a companywide scale. Harris’ role as a leading executive at one of Colorado’s top five cannabis companies represents the Black excellence within the cannabis community advocated by change leaders like James Coleman, John Bailey, and Sarah Woodson.

With only two states remailing where all uses of cannabis are illegal, the industry is experiencing an unprecedented boom. As Colorado moves to expand the state licensing procedure in 2021, we believe that these leaders will continue to provide critical support to an industry-wide push to increase BIPOC access to the profitable world of legalized cannabis within Colorado and beyond.