Rohan Marley Comes Home To New Jersey With Lightshade
Lightshade paired up with Rohan Marley, son of the legendary cannabis trailblazer and reggae star Bob Marley, to propose our first New Jersey dispensary. Rohan hopes Lightshade New Jersey will be an incubator for the state's net generation of cannabis entrepreneurs.
Advocacy, Athletics, and Staying Old School with Reuben Droughns
Lightshade teamed up with legendary NFL running back Reuben Droughn to produce Doobin' with Reuben, a review series where he discusses his favorite cannabis products. Listen in as he shares his passion for cannabis. Check it out.
via Wana Enhance your Life Podcast
How Unique Cannabis Genetics Drive Brand Building
Understanding the complex world of cannabis genetics is the key to delivering a consistent, high quality experience. That's why we're so excited about out in house breeding program. Check it out.
The Push to Diversify Colorado’s Cannabis Industry
Having a diverse and equitable community is central to the core beliefs we share at Lightshade. That's why we've teamed up with the Black Cannabis Equity Initiative to ensure we continue to strive to make our company, and the industry as a whole, a fair and welcoming place for everyone. Check it out.
via 5280 Mag
5 of the Best Cannabis Marketing Moves in 2020
2020 was a..."strange" year to put it lightly. But the innovation and fortitude of the cannabis industry can't be slowed down. Check out how cannabis pushed forward during a year that seemed to try to push us back at every turn, including using tactics like Lightshade's Virtual 4/20 Parties to bring the marijuana community closer together, while all stayed safely apart. Check it out.
via AdWeek
NFL Veteran Reuben Droughns Reviews Cannabis Products for Lightshade
One of our favorite projects of 2020 was getting to work with the AMAZING NFL veteran and cannabis adcovate, Reuben Doughns to review some of our favorite products offered at Lightshade. Learn all about how our Doobin' with Reuben review videos are changing the conversation in the marijuana industry and be sure to check out some segments for yourself!. Check it out.
via mg Magazine
Leaflink 2020 Top Retailers List
We were honored to be included on Leaflink's top retailers list for 2020. Check out the other winners here! Check it out.
via Leaflink
Trend Watch: The move toward “premium” products
Edibles are going gourmet. Our own Director of Marketing, Lisa Gee, talks with MJ Brand Insights about a new trend we're seeing in the cannabis marketplace; the drive towards premium edibles. Check it out.
An unlikely partnership, optimistic about their coalition
We are honored and humbled to be proud partners with CLLARO, who's mission is to "empower Latinos through leadership development, advocacy and policy research to strengthen Colorado." Read more about CLLARO's mission and our partnership with this wonderful organization in La Voz magazine. Check it out.
via La Voz Colorado
Retail Jobs Are Still Available (In Legal Cannabis)
2020 has provided it's fair share of hard knocks not just to social gathers, but the economy and employment numbers nation wide. However, the Cannabis industry is adding some much needed relief to retail workers in Colorado. Check out how Lightshade, and cannabis as a whole, has overcome the odds and is continuing to grow in this unpredictable time. Check it out.
via Forbes