Senior Citizens are the Next Budding Market – HuffPost
John Sudderth, the director of inventory at Lightshade Dispensary, a Colorado-based dispensary with six locations, said senior citizens are the next budding market. However, baby boomers have changed their pot habits since the Woodstock era, Sudderth said. “We believe this demographic consumes less frequently than average. They like to take smaller doses, also,” he said. Many people who smoked back in the day gave it up, partially because they feared legal consequences. But legalization, as well as pot strains bred for “consistent and repeatable effects” means oldsters are now less hesitant to try cannabis, Sudderth said.